Sitemap
Every page, in one place.
52 pages across 7 sections. Jump to one, or scroll the lot.
Start here
Who we are, what we do and how to work with us.
- HomeWebsites, apps and brands that bring in business./
- ServicesSix disciplines, one team, fixed prices./services
- WorkClient sites and apps we designed and built./work
- How we workFrom first call to launch in four steps./process
- AboutThe studio, our principles and our promises./about
- ContactTalk to a real person within one business day./contact
- Start a projectFive quick questions to a fixed price./start-a-project
Services
What we design and build.
- WebsitesA fast, good-looking website that helps people find you and get in touch./services/websites
- Web appsCustom online tools, portals, and dashboards built around how your business works./services/web-applications
- Mobile appsiPhone and Android apps that feel smooth, simple, and worth keeping./services/mobile-apps
- AI systemsPractical AI that reads, sorts, answers, and drafts, so your team can do the real work./services/ai-pipelines
- AutomationsConnect your tools so busywork happens on its own, without copy and paste./services/business-automations
- BrandingA logo, colors, and a clear look that makes your business easy to remember./services/branding-and-assets
Who we help
Websites built around the problems of your industry.
- Home servicesWebsites for HVAC, plumbing, roofing and contractors that get named by Google and AI, answer every call and book the job. Fixed price, you own it./for/home-services
- Medical & dentalWebsites for independent medical and dental practices: recommended by Google and AI, 24/7 online booking and trust before the first visit. Fixed price./for/medical-dental
- Law & professional servicesWebsites for law firms, CPAs and advisors that get cited by Google and AI, cut what you pay per lead and book consultations after hours. Fixed price./for/law-professional
- Restaurants & retailWebsites for restaurants, cafés and local shops that take orders without app fees, keep your hours right on Google and AI, and bring people in./for/restaurants-retail
- Real estateWebsites for real estate agents that reply to every lead in seconds, bring seller leads you own with no referral fee, and get you named by AI./for/real-estate
- Fitness, salons & wellnessWebsites for gyms, studios, salons and spas that take bookings and deposits 24/7, keep new clients off commission apps and get recommended by AI./for/fitness-wellness
- Auto servicesWebsites for independent repair, tire, body and detail shops that book jobs while you work and earn trust with clear prices and real reviews./for/auto-services
- Studios & venuesWebsites for recording, photo and podcast studios and venues that book sessions with deposits online, keep marketplace fees and sell your rooms./for/studios-venues
- Vibe coders & indie devsBuilt your app with AI? We audit, fix or take it over to make it production-ready./for/vibe-coders
Work
Case studies: the problem, what we built and how it works.
- GreyArmSee, and control, every AI in your home/work/greyarm
- SightedA live sky-sighting platform that checks every report/work/sighted
- ClassFactorAny class material becomes a complete study system/work/classfactor
- Legacy Recording StudiosA nationwide studio finder with booking built in/work/legacy-recording
- SelentaraAn open-world shooter that plays right in the browser/work/selentara
- ProVital TransitMedical ride requests made simple for Charlotte families/work/provital-transit
- HEALA free, peer-led recovery community for life after treatment/work/teleheal
- Montiago Visual StudiosA Charlotte studio site that sells the room/work/montiago
- ViralUFOsA UFO news site that reads like evidence/work/viral-ufos
- 2theKore Carpet CleaningOne cleaning site that serves offices and homeowners/work/2thekore
- Ensure DomainsDomains, hosting, and email sold from one storefront/work/ensure-domains
- Simply Custom SolutionsGate and fence services sorted by who's buying/work/simply-custom
- By His Hands Construction & GradingA grading contractor site built around quote requests/work/by-his-hands
Journal
Plain-English guides for business owners.
- All articlesEvery guide, newest first./journal
- Shipping Production RAG: Evals, Guardrails, and the Monitoring You Can't SkipRetrieval-augmented generation is easy to demo and hard to trust. This is how we take RAG systems from impressive prototype to production-grade — with retrieval that actually works, evals that catch regressions, guardrails against hallucination, and the monitoring that keeps it honest./journal/shipping-production-rag-evals-guardrails-monitoring
- Core Web Vitals in 2026: The Engineering Playbook for Sub-Second SitesCore Web Vitals reward sites that feel instant. This is the field-tested playbook we use to ship sub-second marketing sites — from the metrics that matter to the rendering, image, and font decisions behind them./journal/core-web-vitals-2026-engineering-playbook
- Multi-Tenant SaaS Architecture That Scales Without Burning You DownEvery SaaS is multi-tenant whether you planned for it or not. This is how we think about tenant isolation, the trade-offs between shared and separate databases, and the patterns that keep a growing SaaS fast, safe, and cheap to run./journal/multi-tenant-saas-architecture-that-scales
- The Retention-First Playbook for Mobile Apps People Actually KeepDownloads are vanity; retention is the business. This is the retention-first playbook we design mobile apps around — the first-run experience, the habit loop, performance as a feature, and the metrics that tell you the truth./journal/mobile-app-retention-first-playbook
- Back-Office Automation That Pays for Itself in a QuarterAutomation done right buys back time, removes errors, and pays for itself fast. This is how we find the processes worth automating, design systems that survive contact with reality, and avoid the brittle scripts that become tomorrow's liability./journal/back-office-automation-that-pays-for-itself
- Design Tokens and the Brand System That Actually ShipsMost brand guidelines die in a PDF no engineer ever opens. Design tokens are how a brand survives contact with production — one source of truth for color, type, and spacing that flows from Figma into every platform you ship./journal/design-tokens-brand-system-that-ships
Free tools
Free tools for checking and improving your site. No signup.
- The LabAll free tools in one place./lab
- Dofollow Link CheckerSee which links on any page pass SEO value./lab/dofollow-link-checker
- SEO Audit EngineA plain-English SEO health check for any page./lab/seo-audit
- Brand Palette GeneratorBuild an accessible color palette from one brand color./lab/brand-palette
- Meta & OG PreviewerPreview how a link looks when shared on social and in chat./lab/og-preview
- Sitemap InspectorValidate an XML sitemap and see what it tells search engines./lab/sitemap
- AI Brief BuilderTurn a rough idea into a clear project brief./lab/brief-builder
Company
Updates and the fine print.